Be Asia relevant

"Be Asia relevant" is one of the key conclusions from the recent McKinsey & Company's discussion paper: "The future of Asia: Asian flows and networks are defining the next phase of globalization"

Amidst the short-term economic headwinds caused by the trade-war, it is important to remember the longer term underlying trends are still in place. For global companies looking to benefit from these longer term trends it is key to shape their business and products to be relevant across the Asian markets.

https://www.mckinsey.com/featured-insights/asia-pacific/the-future-of-asia-asian-flows-and-networks-are-defining-the-next-phase-of-globalization